If the last decade of social media was shaped by user-generated content and the promise of connecting the world, the next one is being shaped by algorithms that quietly decide what we see, when we see it and why. But how they make those decisions? Still a black box. Transparency hasn’t caught up. As AI […]
In my last post, I shared a few tools I’ve been building as part of a new section on my site, Jon Bishop’s AI Projects. These are small, self-contained apps powered by GPT and built using a one-page architecture. No frameworks, no dependencies, just quick experiments with purpose. Most of the first batch leaned toward […]
If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]
As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]
Native advertising has evolved significantly over the past decade. At its core, it’s still about blending promotional content with organic user experiences, but today’s landscape is more dynamic, driven by changes in consumer behavior and advances in technology. The Evolution of Native Advertising In the early days, native ads were designed to mimic the look […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
As internet giants like Google and Facebook continue to redefine how they use and interpret user data, it feels like we’re at a crossroads for the future of the web. The early days of the internet were filled with excitement and promise, there was this notion that it would be a place of openness, where […]
Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing for all of us. The algorithms that control what content you see in your news stream got a big update that had a huge effect […]
It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.
As a follow up to “Which Bookmarking & Sharing Buttons Should I Display On My Site“, I wanted to talk a bit about how to make those buttons display faster and how to measure their effectiveness. I’ve spent some quality time with social sharing buttons mostly because of my experience developing a social sharing plugin […]
My mother shared the following article with me in an email: Professionalism “Less than Desired” in Entry-Level Employees – SURVEY RESULTS. I was surprised by some of the results and disagree with a few statements made on the side.
Looks like we’ve hit a bit of a time warp! The original content for this post has been lost to the digital abyss because the service I used to host the video is no longer live (and, well, I may have totally forgotten I had videos there). It’s like losing a sock in the dryer, […]
