Experience
This page provides a detailed breakdown of my professional experience across web development, AI, digital marketing, interactive installations, and more, accumulated over the past 20+ years.
Web Development
Over more than two decades, I’ve built responsive, interactive web experiences across front-end systems, back-end integrations, and the tooling that keeps them reliable.
WordPress Development
- Custom Themes & Plugins: Building and maintaining WordPress themes and plugins tailored to unique client needs.
- Performance Optimization: Ensuring fast load times, clean code, and optimal website performance.
- Legacy WordPress Plugin Management: Modernizing decade-old plugins while maintaining legacy functionality for user convenience.
- API Integration: Connecting WordPress with third-party services like Email Marketing platforms, CRMs, and custom API endpoints.
- Security: Implementing industry-standard security practices including SSL, database hardening, and continuous monitoring.
Front-End Development
- HTML5, CSS3, JavaScript: Expertise in modern front-end technologies for building responsive, interactive websites, ensuring compatibility across all major browsers and devices.
- CSS Preprocessors: Utilizing Sass and LESS for efficient, scalable style management, supporting complex design systems and reusable component styles.
- Build Tools: Proficient in using modern build tools like Webpack, Gulp, and Vite to automate workflows, optimize assets, and improve development efficiency.
- Version Control: Extensive experience with SVN, Git and Git-based workflows for seamless collaboration and version tracking in both solo and team environments.
- Responsive Design & Accessibility: Building responsive layouts and ensuring web accessibility (WCAG compliance) for an inclusive user experience.
Back-End Development
- PHP Development: Over a decade of experience in PHP, including custom CMS creation, RESTful APIs, server-side logic, and integration with front-end frameworks.
- MySQL & Database Design: Architecting and optimizing relational databases (MySQL) with a focus on performance, security, indexing, and scaling for high-traffic sites.
- Node.js & Express: Experience with building lightweight, scalable back-end services using Node.js and Express for modern, real-time applications.
- Python: Familiarity with Python for server-side scripting, automation, and basic web app development using Flask and Django.
- Server Administration: Managing and optimizing servers for hosting WordPress and custom web applications, including Nginx, Apache, and Linux-based environments, with an emphasis on security and performance.
- API Design & Implementation: Creating and managing RESTful APIs to power web and mobile applications, focusing on data consistency, error handling, and versioning best practices.
- Containerization & DevOps: Experience with Docker for containerized application development and deployment, as well as basic CI/CD pipeline integration to streamline workflows and ensure code quality.
AI and Data Solutions
I use AI, machine learning, and data analysis to turn complex business problems into practical tools, clearer decisions, and better customer experiences.
AI Integration
- AI for Marketing: Using AI for audience targeting, campaign automation, and predictive analytics in digital marketing.
- Prompt Engineering: Deep understanding of prompt design and context management to ensure usable, consistent, and aligned AI outputs.
- AI UX & Integration: Embedding AI features into websites and tools with attention to usability, user context, and brand tone.
- Generative AI: Expertise in LLMs (Large Language Models) for creative writing, content automation, and customer interaction solutions.
- Natural Language Processing (NLP): Building tools that analyze, interpret, and generate human language for business insights and automation.
- LLM Evaluation & Tuning: Iterating on prompt formats, reference data, and interaction patterns to improve reliability and value.
- Data Analysis & Visualization: Leveraging AI-driven analytics platforms to process and visualize data for strategic decision-making.
Machine Learning & Big Data
- Machine Learning: Applying ML algorithms to predict trends, automate workflows, and enhance customer experiences.
- Big Data Platforms: Experience with setting up and maintaining large-scale data infrastructures for analytics and business intelligence.
- Embedded Insights: Designing systems that extract actionable insights from unstructured content and integrate them into user workflows.
- Data Strategy: Planning and aligning data collection, transformation, and usage across teams to support AI-driven initiatives.
Digital Marketing
I pair strategy, creative execution, and measurement to build digital marketing programs that earn attention and improve over time.
Strategy & Execution
- SEO & SEM: Extensive knowledge in search engine optimization (technical SEO, content, link building) and search engine marketing strategies.
- Owned Media: Managing content strategy, email marketing, and direct digital channels for customer acquisition and retention.
- Social Media Marketing: Developing comprehensive strategies for Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
- Content Marketing: Creating and curating high-quality, SEO-optimized content that drives engagement and generates leads across blogs, video, and social platforms.
Campaigns & Analytics
- Campaign Automation: Using tools like HubSpot, Marketo, and Mailchimp for full-cycle campaign management, including lead scoring, behavioral triggers, and multi-channel campaigns to streamline processes and improve customer journeys.
- Data-Driven Marketing: Crafting marketing strategies that rely on A/B testing, data insights, and KPI tracking to drive decisions, ensuring continuous optimization of campaigns for better performance.
- Conversion Rate Optimization (CRO): Conducting landing page tests, funnel optimizations, and user experience audits to improve conversion rates and reduce customer drop-off.
- Marketing Analytics & Reporting: Leveraging tools like Google Analytics, Tableau, and Data Studio to track performance metrics, generate insights, and present actionable reports to stakeholders for ongoing campaign improvements.
Interactive and Experiential
I build interactive installations and digital experiences that use physical computing, real-time systems, and thoughtful UX to invite people in.
Web Animation & Visual Effects
- Pixi.JS, Three.js: Developing high-performance, interactive animations for websites, using WebGL and canvas rendering.
- Dynamic Animations: Creating immersive experiences that respond to user interactions, such as dot formations, roaming behaviors, and word formation.
- Augmented Reality (AR) & Virtual Reality (VR): Conceptualizing and building AR/VR solutions for experiential marketing and customer engagement.
- Ambient Intelligence & IoT: Implementing smart systems that react to environmental stimuli, enhancing user engagement.
Interactive Installations
- Creative Installations: Building interactive exhibits and displays that integrate motion sensors, touchscreens, and responsive interfaces, bringing immersive experiences to life.
- Raspberry Pi & Arduino Prototyping: Experimenting with Raspberry Pi and Arduino boards, using various sensors to prototype and build interactive installations for both personal and professional projects.
- Multi-Surface Interactive Experiences: Developing WebSocket-based experiences that create seamless, real-time interactions across multiple surfaces, enhancing user engagement.
- Event Support & Execution: Assisting in running events across the country, from tech setup and troubleshooting to acting as a brand ambassador.
- User Experience (UX): Focus on crafting intuitive, emotionally engaging user journeys through interactive touchpoints, ensuring seamless interactions that leave a lasting impact.
- Creative Inspirations: Drawing inspiration from collectives like Meow Wolf and festivals like Bonnaroo, pushing boundaries in experiential design and execution.
Technology Education & Training
Teaching, speaking, and mentoring have let me help people build confidence with technology—from classrooms and workshops to teams learning on the job.
Teaching & Mentorship
- Classroom Instruction: Teaching web development, Flash, and technology courses for both beginners and advanced students.
- Conference Speaking: Delivering talks at conferences on the future of technology and interactive experiences.
- Team Mentorship: Guiding junior team members in learning new tools, frameworks, and best practices.
Online Training & Knowledge Sharing
- Workshops & Meetups: Leading workshops and meetups on the latest technologies, trends and innovations in web development.
- Technology Camps: Teaching at technology camps to share my passion for interactive web experiences.
Team Leadership and Management
I lead multidisciplinary technology teams and collaborative projects, helping people turn ambitious ideas into useful, well-run work.
Leadership Roles
- VP of Technology at AMP Agency: Leading the Innovation team, overseeing technology projects and AI implementations.
- Cross-Department Collaboration: Working closely with creative, media, and analytics teams to deliver integrated solutions.
- Team Management: Managing developers, engineers, and creatives, fostering a culture of innovation and efficiency.
Project Management & Operations
- Agile & Scrum Methodologies: Implementing agile practices for smooth project execution and timely deliveries.
- Client Collaboration: Working directly with clients to understand their needs, propose solutions, and guide them through the project lifecycle.
Personal Projects & Passions
Outside of client work, I make room for music, games, creative technology, and time outdoors—the interests that keep my curiosity active.
Music & Creative Expression
- Guitar & Music Production: Exploring personal creativity through music composition and production in Ableton and on my guitar.
- Web-Based Art: Designing websites and interactive experiences as a medium for artistic expression.
Gaming & Video Game Development
- Video Game Enthusiast: Deep passion for gaming, with hands-on experience in creating interactive web-based games.
- Interactive Storytelling: Using technology to explore the intersection of gaming, storytelling, and user engagement.
Outdoor Activities & Survival Skills
- Hiking, Camping & Skiing: Enjoying the outdoors through various activities, from hiking trails to winter skiing trips.
- Bushcraft & Survival: Engaging in bushcraft and survival techniques, with a focus on practical skills and outdoor self-reliance.
Puzzles, Brain Teasers & Magic
- Puzzles & Brain Teasers: A long-standing interest in solving puzzles and brain-teasers, mostly in puzzle boxes as of lately.
- Magic & Juggling: Exploring sleight of hand tricks and juggling, mostly out of curiosity but fun for parties and festivals.