AI in marketing work
A useful AI workflow has a clear job, the right source material and a review step. I work with teams to decide where it belongs in their existing process.
- Research and planning
- Content production and review
- Search and answer-engine visibility
- Internal tools and automations
What I help with
- Content Strategy
- Review and organize pages around the questions, facts and topics your audience needs.
- AI Agents for Marketing
- Create task-specific agents that use your brand guidance, source files and approved tools.
- Internal Tools and Prototypes
- Build small tools for briefs, audits, optimization and creative work.
- Team Working Sessions
- Document a workflow, test it with the team and adjust it based on real use.
- Content Gap Review
- Find thin, stale or overlapping content and set priorities for updates.
- Workflow Automation
- Connect AI steps to the systems and approvals already used by the team.
Who this is for
- Content and campaign teams
- Marketing leads setting a new workflow
- Teams updating a large set of pages
- Agencies building a client-facing AI service
How it works
- 1. Scope
- Set the goal, users, source material and constraints.
- 2. Review
- Look at the relevant content, tools and working process.
- 3. Build
- Create the agent, tool, workflow or training material.
- 4. Test
- Use it with real work, then refine the parts that need it.
Talk through the work
If you have a workflow or project in mind, send the details and I’ll take a look.
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