If the last decade of social media was shaped by user-generated content and the promise of connecting the world, the next one is being shaped by algorithms that quietly decide what we see, when we see it and why. But how they make those decisions? Still a black box. Transparency hasn’t caught up. As AI […]
Back in the early days of social media, on-site social bookmarking buttons were a must-have feature for websites. These little buttons made it easy for users to share articles, blog posts and other web content to their favorite platforms with just a click. I even created a WordPress plugin called Socialize to make this easier […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
As soon as the first Twitter clients allowed for multiple column views I was on board. I bounced between Seesmic, TweetDeck and HootSuite but always came back to TweetDeck. So while these clients can achieve similar functionality I will be talking about how I specifically use TweetDeck. Managing Multiple Accounts The main reason I started using TweetDeck […]
It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.
As I explained in my last post, I’ve got about an hour before I get to work where I need to consume as much content as possible. Ideally I would like to get to the good stuff as quick as I can.
As a follow up to “Which Bookmarking & Sharing Buttons Should I Display On My Site“, I wanted to talk a bit about how to make those buttons display faster and how to measure their effectiveness. I’ve spent some quality time with social sharing buttons mostly because of my experience developing a social sharing plugin […]
I attended an AMA event a few weeks ago where Tomeeka Farrington spoke about The Future of Social Media. As we continue to scratch the surface of how the internet can enable us to connect and share with others around the world it’s important to continue to innovate and expand upon these ideas to make […]
As search results give more weight to social factors it’s more important than ever to make your content easy to share on the internet. A recent study by ShareThis in cooperation with Starcom MediaVest Group and Rubinson Partners shows 31% of website referrals are from the “sharing” of your content. The study also shows that people […]
My mother shared the following article with me in an email: Professionalism “Less than Desired” in Entry-Level Employees – SURVEY RESULTS. I was surprised by some of the results and disagree with a few statements made on the side.
Most bloggers stick to paragraphs and an image or two when writing new posts. This is fine for some however you may want to broaden your horizons and learn more about the potential WordPress and its HTML counterparts have to offer.
