Website and workflow tools
The best place for an AI feature is usually where people already do the work. I build focused tools around a specific page, content task or internal process.
- A clear user and task
- Relevant source material
- A small, usable interface
- A review or approval step when needed
- A connection to the system where the work happens
What I build
- Content Tools
- Interfaces for drafting, formatting, checking or adapting content.
- Interactive Site Features
- On-page tools that help visitors explore information or complete a task.
- Workflow Integrations
- Agent and model steps connected to approvals, CMS work or publishing routines.
- WordPress Enhancements
- Plugins and editor features that bring AI into the content workflow.
- Focused Prototypes
- Small tools for summarizing, monitoring or tagging content against business-specific criteria.
Who this is for
- Teams adding a focused AI feature to a site
- Publishers improving an editorial workflow
- Product teams testing an AI interaction
- Agencies building a custom client tool
How it works
- 1. Define the task
- Clarify the user, the inputs, the output and the limits.
- 2. Build a first version
- Create the tool or workflow around the agreed task.
- 3. Test it
- Use representative content and real tasks to find what needs adjustment.
- 4. Deliver it
- Add the tool to the site or workflow and document its use.
Example uses
- Copy Assistant
- Rewrites a headline or call to action using selected tone and length settings.
- Content Brief Tool
- Creates a structured brief from campaign goals, brand guidance and source material.
- Publishing Helper
- Supports editorial tasks such as intros, meta descriptions and formatting.
- Tagging Tool
- Scans new content and suggests themes, tags or categories.
- Contextual Prompts
- Adapts a prompt or helper to the page a visitor is viewing.
Talk through the tool
If you have a specific user task in mind, send the details and I’ll help scope a first version.
Start a Project