I got my start in marketing about 20 years ago building personalized landing pages for direct marketing campaigns. Print materials were dynamically generated with the user’s information embedded creatively somewhere into the cover photo. A customized URL (we called them pURLS), drove the user to a personalized landing page where I used Flash to carry […]
I’ve been implementing content management systems (CMS) for over two decades. One of my favorite things to do is to build websites for large businesses with complex requirements. Most of the time, not all of the time, the complexity rises from an understanding of internal processes and workflows that need to be extended to the […]
Customer data can be a valuable asset for brands looking to create personalized and engaging experiences. The hardest part is knowing how to properly utilize it. The use of customer data in marketing is becoming increasingly sophisticated, with new technologies and techniques emerging every day. In this post, we’ll explore the many ways that customer […]
As an Android user, I initially missed out on Siri. I often forget Cortana exists, and when Alexa arrived, I held off because it wasn’t Google. Okay, maybe I’m a bit of a Google snob. But now that I’ve had the chance to experiment with all the major players—and even develop apps for both Alexa […]
Process is a hard thing to nail down at an agency. Creative & Technology trends change daily which give way to new roles and processes. Couple that with a constantly changing agency environment and you end up with an extremely circumstantial opportunity. It can take agencies years to find the right people and processes that […]
Blogging offers a platform for expressing your unique opinions and perspectives. While most opinions won’t stir up much controversy, one area where you can land in trouble is by using other people’s work without permission. It’s tempting to borrow a great idea, but it’s important to do so ethically. As Isaac Newton once said, “If […]
For the past two decades, thousands of people have flocked to Manchester, TN to soak in the sun, music, and good vibes at Bonnaroo. As one of the largest music festivals in the U.S., Bonnaroo wrapped up its four days of non-stop music and activities this past Sunday. I was lucky enough to attend, and […]
If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]
As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]
Native advertising has evolved significantly over the past decade. At its core, it’s still about blending promotional content with organic user experiences, but today’s landscape is more dynamic, driven by changes in consumer behavior and advances in technology. The Evolution of Native Advertising In the early days, native ads were designed to mimic the look […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
As internet giants like Google and Facebook continue to redefine how they use and interpret user data, it feels like we’re at a crossroads for the future of the web. The early days of the internet were filled with excitement and promise, there was this notion that it would be a place of openness, where […]
