I’m always interested in how companies position themselves and go about their business. I find myself analyzing the most mundane things like the importance of brand names on trucks and even the song selections in the background of TV commercials. I believe there are lessons to be learned everywhere in life depending on whether or […]
Once a year, Twitter lets loose, with fictitious news stories devouring the social media space. What’s worse is that April Fools day is no longer limited to it’s normal 24 hour time span. Instead, it lasts for a 48 hour Social Media day. Remember, it’s April 1st somewhere.
I love talking to people about the tools they are using to efficiently track conversations in social media. Everybody has there own methods they’ve developed over time and their own goals they wish to achieve.
Twitter is a fast-moving platform, but measuring your success on it can sometimes feel like trying to catch smoke. Luckily, there are clear metrics you can track to gauge how well you’re doing and understand how your content resonates with your audience. By focusing on the right data points, you can fine-tune your strategy, improve […]
The other day I was thinking that it would be great if Twitter could be used as a communications platform for discussions around blog posts. I mean we already do this but lack organization. We all know organization isn’t Twitter’s strong suit.
The ReTweet plays a pivotal role in the viral capabilities of Twitter. I’m not going to get into all the viral sciences of Twitter because Dan Zarrella is already doing that. Instead I want to discuss some basic simple rules that can encourage the ReTweeting of your Tweets.
Once a common annoyance, automated direct messages or auto DMs, used to flood Twitter inboxes thanks to third-party tools like SocialToo and TweetLater. These services allowed users to automatically message new followers, often with links or promotions. Thankfully, this is mostly a thing of the past. Why You See Fewer Auto DMs Today Twitter (now […]
I think one of the things holding back Twitter from going “mainstream” is the fact that it’s so open and public. I was browsing through some blogs the other day and found a comment that read: … Twitter is like a crowded room where everyone is yelling over each other …
Wondering why you’re not seeing any results from your marketing efforts in social media? Probably because you are doing it wrong. Here are a few things you can try doing differently.
