I am often assigned the task of showing our clients how we use social media as a tool to communicate with others in our industry in real time. I begin with my whole spiel about how Twitter works and how people find us etc.
To get the best out of a community you need to stick out from the crowd in some way. Most good communities have some form of recognition for their more active users. You’ll see a lot of this on most popular ning sites.
One of my favorite parts of my job is hearing the words “well I like what I hear, now put a fence around it”. I’d like to think that this is easier said than done these days as most people forget one essential truth when it comes to Social Media: