ChatGPT is a powerful tool that can revolutionize your workflows, but to truly harness its potential, you need to go beyond basic prompts. This post distills key insights from my ongoing experimentation with ChatGPT into actionable advice, focusing on techniques that will take your ChatGPT interactions to the next level. Whether you’re using it for […]
Email will probably never die. However, the expectations for email design and functionality have shifted a pretty good deal over the years. What was once mostly text, and maybe some columns, has become its own interactive, visually rich medium. This post explores the current state of modern email template development, highlighting the latest trends and […]
Customer data can be a valuable asset for brands looking to create personalized and engaging experiences. The hardest part is knowing how to properly utilize it. The use of customer data in marketing is becoming increasingly sophisticated, with new technologies and techniques emerging every day. In this post, we’ll explore the many ways that customer […]
As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]
Native advertising has evolved significantly over the past decade. At its core, it’s still about blending promotional content with organic user experiences, but today’s landscape is more dynamic, driven by changes in consumer behavior and advances in technology. The Evolution of Native Advertising In the early days, native ads were designed to mimic the look […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing for all of us. The algorithms that control what content you see in your news stream got a big update that had a huge effect […]
It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.
I attended an AMA event a few weeks ago where Tomeeka Farrington spoke about The Future of Social Media. As we continue to scratch the surface of how the internet can enable us to connect and share with others around the world it’s important to continue to innovate and expand upon these ideas to make […]
Your website should be a key asset to your business, not a burden. WordPress remains the go-to platform for businesses of all sizes due to its flexibility and robust ecosystem of plugins that help manage, optimize, and secure your site. Here are 12 essential plugins you should consider for 2024, designed to make your site […]
My mother shared the following article with me in an email: Professionalism “Less than Desired” in Entry-Level Employees – SURVEY RESULTS. I was surprised by some of the results and disagree with a few statements made on the side.
A couple of years ago, I might have said having a web presence depends on your business needs. Now, it’s non-negotiable. Regardless of the size of your business or how much revenue you generate, you need a presence on Google. People expect to find you online instantly—whether it’s through a business listing, customer reviews or […]
